Are you a business owner or entrepreneur in Philadelphia wondering how to get your website noticed on Google? We’re all in the same boat, and you might benefit from some help with your SEO strategy. To put it simply, Search Engine Optimization (SEO) helps increase your online visibility and drive more traffic to your website. It may seem like a daunting task, which is why we’re sharing a simple SEO starter guide to help you get the ball rolling. Hopefully this will help you while shopping for someone to provide search engine optimization in Philadelphia.
SEO Starter Guide For Your Business Website
Understand the Basics of SEO
SEO involves optimizing your website so that search engines like Google can easily find, understand and rank your content. The goal is to appear higher in search results for relevant keywords, like Philadelphia web design or Philadelphia website designer. Consider investing in a Local SEO strategy to help you target the Philadelphia market. POP THE PIXEL has experience with Philadelphia SEO and can help you with website optimization, content creation as well as customizing your Google Business Profile.
Conduct Keyword Research
Identify the keywords and phrases your target audience uses when searching for products or services like yours. You can use tools like Google Keyword Planner or Wincher to find relevant keywords and track your competition. Remember to be realistic about what keywords you’re targeting to help you rank higher, faster. Investing in a Philadelphia search engine optimization strategy can help you get local eyes on your business and customers through your door.
Optimize Your Website Content
Focus on your niche market and page layout when optimizing the content on your website so it’s both relevant and structured properly. Start with the basics: Title Tags, Meta Descriptions, Headings and Content Quality.
- Title Tags: Make sure each page has a unique, descriptive title containing your primary keywords.
- Meta Descriptions: Write compelling summaries that include keywords and encourage clicks.
- Headings: Use H1, H2 and H3 tags to structure your content clearly.
- Content Quality: Create valuable, original content that answers your audience’s questions.
Improve Website Technicalities
Make sure your website loads quickly, is mobile-friendly and has a clear URL structure. Use tools like Google PageSpeed Insights and GTmetrix to identify and fix issues. These free online resources run performance tests on your website and provide valuable data to help improve your website performance and scores.
Build Quality Backlinks
Try to earn quality links from reputable websites in your niche. This one is a hustle, just FYI. Guest blogging, creating shareable content and engaging on social media can help you attract backlinks, ultimately boosting your authority. You can start this on your own by utilizing the platforms you use everyday. Facebook, Instagram and LinkedIn are great places to share your content online and link back to your website.
Monitor and Adjust
Use Google Analytics and Google Search Console to track your performance, and add the Google Site Kit plugin to your WordPress web design. You’ll be able to monitor which keywords bring traffic, and refine your strategies based on the data. If you need any help updating your existing website or creating a new website, let us know and we can help you install, activate and connect your Google account.
Conclusion
SEO is a long-term game, but even small improvements can lead to significant results over time. Stay consistent, keep learning and your website will improve in search engine ranks. If you’re in the Greater Philadelphia tri-state area and looking for some help with your SEO, let’s chat! Contact us online or call 323-848-4465 for a free SEO consultation and estimate.