Graphic design is a crucial part of the success of your business. Your website, packaging, branding, and logo, all work together to create the best possible first impression of your company.
How Effective Are You?
Graphic design is, simply put, a visual communication of information. It is an art form with a specific purpose intended for a target audience; your consumer. What is the message of your brand, and are you effectively communicating it to your audience? Or, if your brand is doing well, could it be doing better? These are a couple of questions to think about when choosing the design, or the facelift, of your brand.
A Little Nip Tuck
People love unique designs, and they love to stand out from the crowd. Does the design associated with your business do that? Behind every successful brand there is a successful design strategy. These strategies effectively hone in on a target audience to achieve what all companies are looking for: more sales. Even a slight “clean up” of your current design can inject a feeling of freshness and vitality to your brand.
If things feel a little outdated, or dull, or if the traffic to your website is lagging a bit, consider a rejuvenation of your current graphic design. Remember that research has shown that attractive graphic designs provide customers with faith in your company, and will help win over their loyalty to your brand. Take a look at this list of some logo redesigns to see what we mean.
All Things Considered
The designs, this includes logos, packaging, and so on, associated with your company should not only reflect current trends, but should stand out and be functional across several different platforms. How do your designs look on various social media outlets like Facebook, and Instagram? Do your designs look as good when viewed on a mobile device as they do on a computer screen?
There should be eye catching elements to your design that draw the consumer in and motivate them to choose your brand, over and over again. This includes, but is not limited to, your designs artfully showing the story of your brand, strategic placement of product information, and enhancing the consumers experience, just to name a few. Well done graphic design will help consumers instantly recognize your brand, as well as engage them while they’re viewing it. Instant recognizability is an effective way to create trust in your brand, while creating positive engagements with your consumers.
Whether you’re looking to create new graphic designs, or update what you’re using currently, POP THE PIXEL has years of successful experience with creating eye catching website design in Los Angeles, and beyond. We’re experts at adapting to the ever changing design marketplace, and look forward to assisting you in the best way possible to suit your needs. Pump some “new” into your brand by calling 323-848-4465 or emailing us today for your free consultation!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.