When clients think of your brand, they think of your brand image. That is, the stronger your brand image, the more embedded your brand is in the minds of potential clients or consumers. Your brand’s marketability depends upon your brand image, and how quickly it establishes itself in the subconscious.
Further, clients form an image based on their interactions, engagements, and experiences with your brand. These intercommunications take place in a variety of forms that don’t necessarily involve a purchase of your brand’s products and services.
A Powerful Brand Message
Essentially, your brand image is the overall perception of the brand in a client’s mind. The construction of a consistent and impressionable brand image is no small task for any business. Whether your business is big or small, it should strive for a powerful brand image as it will benefit business plans and future motives for your business.
Some Advantages Of A Strong Brand Image
1) Translates into larger marketing pools.
2) Introduces new products and services under the same brand.
3) Strengthens confidence among established clients.
4) Improves the relationships between B2B and B2C.
Take Apple for example. We all know what we think of when we see that image of an apple with a chunk taken out of it, right? The Apple brand logo is a great example of brand imagery that is embedded in the consumer’s mind. There isn’t a place in the world where we can go without seeing the Apple brand logo and associating it with the product and its services.
A Little Personality Goes A Long Way
We’ve all been there…assessing someone’s personality, forming a perception of him or her in our minds, mingling about in some social function. Same thing goes for a brand’s image. And such is the business when it comes to identifying your brand. It also has a unique personality.
Successful businesses spend the majority of their time and effort resourcing their brand and constructing its powerful identity. What needs to be considered when resourcing and constructing your brand image? You might decide how you want your brand to be perceived, and how the customer might feel when they engage with your brand.
The Take Home
Take into consideration how your brand is perceived in the minds of the consumer. Think of a time when you wanted to make a great impression with a large group of people, a group of people that you hoped to sustain a long lasting business relationship with. You didn’t wear your gym clothes, right? You probably wanted to look sharp. You wanted to be the person in the room that everyone was trying to talk to.
If you’re considering a stronger brand image for your business, and want your brand to be the person in the room that everyone wants to talk to, contact us at 323-848-4465 and let’s chat. We’re here to help!
About the Author of This Post
Christopher Dalbey is an actor and screenwriter who likes to hear the funny side of the story first. You can follow his odd-yssey on Instagram, and see full clips of his work on christopherdalbey.com.