Creating a compelling web design in Philadelphia for your business is a necessity for attracting online visitors and converting them to customers. Whether you’re in need of a website design for a personal blog, a local business or an online store, starting with a structured approach can help you in designing and developing an effective website. Here’s a simple web design starter guide to help get you going.
Web Design Starter Guide For Your Business Website
Define Your Goals and Audience
Before diving into the website design, define your goals by determining what you want your website to achieve. Is your target audience local to Philadelphia? Are you creating a resume website showcasing your portfolio? Are you selling products online or providing service information about your business?
Understanding your target audience helps tailor the design to their preferences and needs. When working with a website designer in Philadelphia, be sure to communicate your goals, objectives and target audience so they can design a website that is successful in expanding your online presence.
Plan Your Site Structure
Create a sitemap outlining the main pages of your website and the hierarchy of information. A clear structure translates to easy website navigation and helps users find what they’re looking for quickly.
Pro tip, don’t recreate the wheel. Take some time to do some online window shopping and find reference examples of other local businesses with websites that contain the type of outline and content you need for your business website. A reputable website design company in Philadelphia will encourage you to do this as part of your process.
Choose a Visual Style
Select a color palette, typography and imagery that align with your brand identity. Some businesses in Philadelphia visually reference their market by incorporating the green of the Philadelphia Eagles throughout their website. Others might incorporate fonts similar to the one used in the LOVE statue.
We recommend that you pick one or two Google fonts for your h1 and h2 tags, and one or two fonts for your paragraph text. Consistency in style creates a professional look and feel.
Focus on User Experience (UX)
Design intuitive website navigation menus, clear calls-to-action and responsive layouts that work on all devices. Since the majority of website traffic comes from mobile devices, it’s important that your website is responsive and functional on any screen or device.
There are a number of WordPress website design templates that are built using a responsive theme. Using one of these prebuilt themes as the foundation for your web design can help you maximize time and budget when developing your website. Prioritize simplicity and clarity to enhance usability, and make sure your website designer Is optimizing your content!
Develop and Test
Develop your website design idea using a WordPress theme as your web builder. It will save you both time and money, allowing you to funnel your resources into other aspects of your brand development.
If you’re working with an experienced website designer in Philadelphia like POP THE PIXEL, we’ll help you expand your online presence by offering supporting services. Services like website optimization for Philadelphia SEO, content creation and Google Business Profile customization. And before you launch your new website be sure to test it across different browsers and devices to ensure compatibility and responsiveness.
Launch and Optimize
Once everything looks good and has been approved in the Staging environment of your website, publish your web design to Production. Test your website again immediately after launch to make sure it’s functioning properly and refine as needed.
Consider a monthly website maintenance service plan or schedule as part of your ongoing web design services. These are typically low-cost and include things like WordPress updates, plugins updates and performance testing. Continuously monitor user behavior with Google Site Kit and gather feedback to make improvements over time.
Conclusion
Creating a great web design takes planning and creativity, but with these steps and by working with a great website designer in Philadelphia you’ll be well on your way to building a site that looks good and functions well. If you’re shopping for a web designer in Philadelphia, let’s chat! Contact us online or call 323-848-4465 for a free website design consultation and estimate.