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SEO Services in Philadelphia, PA

POP THE PIXEL offers Search Engine Optimization services for businesses looking to increase search rankings and get more web leads.

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Keyword Research

Keyword research is the foundation of every successful SEO strategy. We utilize AI tools and take a deep dive into your competitors, industry trends and real-time search behavior to find opportunities others miss.

Technical SEO

Technical SEO focuses on optimizing your website’s infrastructure to help search engines crawl, index and rank your content effectively. We improve site speed, enhance mobile-friendliness and optimize site architecture.

On-Page SEO

On-Page SEO involves optimizing individual pages on your website, like service pages, to improve their search rankings and drive relevant traffic. We refine title tags, meta descriptions, headers, URLs and internal linking structures.

Content Writing

Content writing creates valuable, engaging content that ranks well in search engines. We blend strategic keyword placement with high-quality, reader-focused writing that attracts and engages your ideal audience.

Link Building

Link Building, or Off-Page is another heavy-hitter in effective digital marketing. We aim to acquire high-quality backlinks from reputable websites in your niche to boost your site’s authority and rankings.

Local SEO

Local SEO helps your business appear in search results for location-based queries, connecting you with nearby customers. We optimize your Google Business Profile, create local citations and add location-specific keywords throughout your site.

Tailored SEO Strategies

Increase Your Search Rankings and Get More Leads

Google Business Profile

Create and customize a GBP for your business- it's free.

Setting up your Google Business Profile is one of the best things you can do for your business to kick-start your Local SEO. It can quickly improve search engine results when paired with other Philadelphia SEO tactics and strategies by highlighting essential info. We’ll help you optimize your Google Business Profile so you can easily share updates, add products, highlight services and connect with potential customers.

How to Customize Your Google Business Profile

Name, Address & Phone Number (NAP)

Adding your business name, address and phone number provides customers with relevant details about your business.

Hours of Operation

Including your hours of operation informs customers of when you may be available and open for business.

Website & Social Media Profiles

Sharing your website and social media profiles helps customers engage with your online channels.

Logo Design & Photos

Uploading your logo design and photos from your business helps customers see your products and portfolio of work.

Posts, Offers & Events

Posting offers, events and updates about your business informs customers of special promotions.

Customer Reviews

Requesting and sharing online reviews helps your customers understand your quality of service and work.

Local SEO

Lean into your niche and attract local customers.

Focusing one thing at a time, like your local target market, can help to improve your SEO faster than trying to tackle everything all at once. We work with you by providing search engine optimization services tailored around determining the focus keywords or phrases your audience is searching for. These terms can reference your location and may be tailored to your niche, for example SEO in Philadelphia or web design in Philadelphia. By sprinkling these strategically throughout the content in your web design, you can improve your Google rankings and attract higher quality leads.

How to Optimize Website Content for SEO

Focus Keywords & Phrases

Including a focus keyword can help improve your search engine rankings, making it easier for customers to find your content quickly.

Internal Linking Structure

Linking content internally throughout your website can help visitors and search engines understand its hierarchy and relevance.

Keyword-Targeted Content

Including keyword-targeted content can help increase chances of ranking higher on search engines and attracting the right audience.

Proper Use of Headers

Properly using and structuring tags can help improve website organization, accessibility and boost search engine rankings.

Meta Descriptions

Crafting compelling meta descriptions can help increase click-through rates and improve your website’s visibility in search engine results.

Alt Tags

Using alt tags can help provide valuable context for search engines and can increase your website’s visibility in image search results.

Content Creation

Create content that powers growth and brand recognition.

It’s been said more than once, and it’s true, that words have meaning. As part of your Philadelphia SEO strategy, we’ll help to refine your existing website content and create new web design content that includes targeted keywords and phrases. This can be one of the first steps helping to improve your search engine optimization. From blog posts to service pages and everything in between, we customize Local SEO services by creating content that’s engaging and easy to read by both website visitors and search engines.

How to Create Content for Your Website

Blog Posts

Sharing blog posts can help to attract, educate and retain your target audience while improving your website’s SEO performance.

Service Pages

Including service pages can help you clearly present offerings and drive conversions through targeted, informative content.

Location Pages

Having location pages can help improve local SEO while attracting nearby customers with valuable location-specific information.

Service Area Pages

Including service area pages can help expand your reach by targeting specific audiences in nearby communities.

Product Pages

Showcasing products can help you highlight offerings with detailed descriptions and images, aimed at converting sales.

FAQ Pages

Providing quick answers to commonly asked questions can help improve user experience and inform potential customers.

Complementary SEO Services

Added Benefits of Working With Us

Web Design Benefits

Hiring us for SEO means you also benefit from our expertise as a professional web design company. We make sure your website looks great, functions smoothly and provides an excellent user experience to help your business shine online.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) focuses on turning more of your website visitors into customers. We analyze user behavior, test key elements like calls-to-action, forms, and layouts, and implement data-driven changes to improve performance.

Digital Marketing Advice

When you hire us for SEO services you’re not just getting technical optimization, you’re gaining a strategic marketing partner. We offer expert guidance on content planning, branding and audience targeting to support your overall marketing goals.

eCommerce SEO

eCommerce SEO helps your online store rank higher, attract qualified traffic, and convert more visitors into customers. We optimize product pages, category structures, site speed and mobile usability to ensure your store performs at its best in search engines.

Shopify SEO

Shopify SEO optimizes your store to rank higher in search results and attract more organic traffic. We specialize in tailoring SEO strategies, from optimizing product titles and meta tags to improving site structure, speed and mobile experience.

Branding

Branding and SEO go hand in hand, especially when it comes to effective SEO services for small businesses. A strong brand builds recognition and trust, increasing clicks, engagement and customer loyalty. These are key factors that support better search rankings.

Get a Free SEO Audit

See Results in Just Minutes

Send us your website and we’ll run a free SEO performance test to evaluate how well it’s optimized for search engines.

Test Your Website

Here's Your SEO Starter Guide

Focus on High-Value Tasks

Comprehensive Website Audit

Analyze how your website is performing. This is the first step in getting started. Set the stage in tailoring a strategy aimed to improve online visibility and authority.

Strategic Keyword Research

Don’t just guess. Identifying the right keywords is vital to campaign success. Target short-tail and long-tail keywords based on search intent to inform strategy decisions.

Market and Competitor Analysis

Check out the local competition. Use AI tools to help you analyze competitors, identify keyword trends and generate insights that guide decisions and action plans.

On-Page and Technical SEO

Optimize every element of your website. Include valuable, well-structured content to help enhance visibility from search engines and potential customers.

High-Quality Content Creation

Offer content that educates, entertains and informs. Share relevant material to help engage your audience while optimizing your website’s performance.

Advanced Content Marketing

Go above and beyond. Use data-driven approaches, advanced techniques and personalized content experiences to meet or exceed campaign goals.

Multi-Channel Marketing

Synchronize your campaign with other digital marketing initiatives. Leverage online channels to expand your reach, generate more leads and drive sales.

UX and Conversion Optimization

Focus on UX to convert leads. Improve user experience and website performance with effective Calls to Action (CTAs) aimed at converting visitors into customers.

FAQs

What is Philadelphia SEO?

Philadelphia SEO is a strategy for optimizing your website content and online presence to attract more business from local search queries “near me”. It focuses on making your business appear in local search results when people search for the services you offer in that area.

Why is Local SEO important?

It is important for small businesses because it helps you reach potential customers in your immediate area. This can result in increased foot traffic, phone calls and online inquiries.

How does Google determine local ranking?

Google uses factors like the relevance of your business to a search query, distance from the searcher and the prominence of your business (reviews, citations, domain authority, etc.) to determine local ranking.

What is a Google Business Profile and why is it important?

A Google Business Profile is your online profile on Google Maps and in Google Search. It’s important because it allows you to provide key information about your business. It provides potential customers with your website URL, physical address, phone number, hours and reviews.

How can I improve my local search ranking on Google?

You can improve your local ranking by optimizing your Google Business Profile. You can further improve your search engine ranking by gathering positive reviews, building local citations and creating keyword-targeted content.

What are local keywords and how do I find them?

Local keywords are search terms that include your city or region (e.g., “best web designer in Philadelphia”). You can find them by researching your industry, using keyword research tools like Google Keyword Planner and brainstorming related terms.

How do online reviews affect rankings?

Online reviews are a significant factor in your local search ranking. Consistently growing the number of positive reviews you have can increase your business’s credibility and help Google determine how relevant your business is to a search query.

What is NAP consistency and why does it matter?

NAP refers to your business’s Name, Address and Phone Number. Consistency across all online platforms, such as social media and online business directories, is essential for Google to recognize and trust the credibility of your business.

How can social media impact search results?

Posting and engaging consistently on social media can help you build brand awareness, connect with your local community and drive traffic to your website. Sharing relevant, informative and keyword-targeted content helps to ultimately improve your search results.

Can blog posts help?

Yes, crafting and regularly publishing blog posts can be a great way to provide valuable content and attract local traffic. By creating engaging and informative blog posts, you help to optimize your website content while increasing your website’s authority.

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