There are many factors that come into play when creating a website for your business, including some SEO basics. Search Engine Optimization (SEO) helps improve your website’s visibility on search engines like Google, driving more organic traffic and potential customers. That can help amplify your brand recognition in a local market like Philadelphia. What’s the use in having a website if no one can find it online, right? Here are some tips to consider when getting started with SEO for your business website.
Getting Started With SEO
Understand Your Audience and Keywords
Begin by researching what your target audience is searching for. Are they looking for a website designer in Philadelphia? Perhaps their search is a bit more vague, like finding a web design company in Philadelphia. Or maybe it’s hyper-targeted and locally-specific like needing help with Philadelphia SEO?
There are a number of online tools like Google Keyword Planner or SEMrush to research, analyze and optimize your website for specific keywords. Start by crafting a list of your main keywords or keyphrases. Then craft another list of halo keywords and keyphrases. Incorporate these keywords naturally into your content to help search engines understand what your site is about.
Optimize Your Website’s Structure
First things first, make sure your website is easy to navigate. You can do this by integrating clear navigation titles, logical URL structures and organized content. Manually create a sitemap or use a WordPress plugin like Yoast to help you. Yoast will automatically generate and submit your web design sitemap to search engines like Google. It also integrates a content module within each page of your website where you can add a meta description and focus keyphrase.
Create High Quality Content
Content is king in SEO (Search Engine Optimization). Consistently generate valuable, relevant and original content that addresses your audience’s needs. Regularly update your blog or news section to keep your site fresh and engaging. Notify Google of any website updates by submitting them using the URL Inspection Tool.
If you need some help generating informative content for your business, we can help. Check out our Digital Marketing services.
Pay Attention to On-Page SEO
Work with an experienced website designer to help optimize individual web pages. Your web designer will include keywords in titles, headers, meta descriptions and image alt texts. Make sure that their web design services include crafting descriptive, keyword-rich titles and meta descriptions to encourage clicks.
Build Backlinks with Off-Page SEO
Once your website content has been optimized, begin to earn backlinks from reputable websites in your niche. This will be part of your Off-Page SEO strategy. Backlinks signal to search engines that your content is trustworthy and authoritative, ultimately boosting your rankings. An effective backlink strategy can result in increased domain authority, faster indexing and improved search engine rankings.
Monitor and Improve
Use tools like Google Analytics, Google Search Console or Google Site Kit to track your website’s performance. Analyze which pages perform well and identify areas for improvement.
Refine your web design content, add new website content and have your website developer run performance tests. Use online tools to check your website’s SEO performance, domain authority and keyword usage.
Conclusion
We know that starting with SEO might seem overwhelming at first. But, focusing on these basics while working with an experienced website designer can set a strong foundation for your business website.
With patience and consistency, you’ll improve your website’s visibility and attract more visitors over time. If you’re looking for some help with Local SEO in Philadelphia, contact us online or call 323-848-4465 for a free SEO consultation and estimate.