Keeping your website fresh and conducting monthly website maintenance is a must for any Philadelphia enterprise. An outdated website can deter visitors and hurt your credibility, as well as decrease sales potential. By maintaining your business website, you can improve user experience while also boosting your search engine rankings in the Philly market. Here are practical tips to help Philadelphia businesses maintain their websites on a monthly basis.

Keep Your Site Fresh with Monthly Website Maintenance

Regularly Update Your Content

Ensure your website content reflects your latest services, products and promotions. Add new blog posts, update service pages and showcase recent projects or client testimonials. Fresh content encourages local customers to return to your website and signals search engines that your site is active.

Here are some tips to help update your web design content:

• Create a content calendar using Hootsuite, Airtable or SEMrush
• Conduct regular website content and technical audits
• Use a Content Management System (CMS) such as WordPress

Refresh Visual Elements

Rotate banners, update images and refresh your website’s homepage sliders monthly. Relevant, high-quality visuals resonate with potential customers and keep your site visually appealing. Consider local Philadelphia themes, like the Eagles (GO BIRDS!), or events to connect with your community.

Here are some tips to help refresh web design elements:

• Update your color palette and typography
• Invest in high-quality imagery, infographics and dynamic content
• Add white space and to help users navigate content

Check and Fix Broken Links

Broken links frustrate visitors and harm your Search Engine Optimization (SEO). Use tools like Broken Link Checker regularly to identify and fix any dead links. This ensures a smooth browsing experience for your customers.

Here are some tips to help check and fix broken links on a website:

• Use automated checking tools like Google Search Console, Ahrefs and SEMrush
• Download and install WordPress plugins such as Broken Link Checker
• Conduct manual and browser-based audits

Update Contact Information

Make sure your NAP (Business Name, Address and Phone Number), email and business hours are current. If you’ve moved or changed hours, update this information promptly to avoid confusion and misinformation.

Here are some tips to help update contact information:

• Test contact forms and email submissions to confirm form delivery and receipt
• Cross-check website contact information with other sources like your Google My Business listing
• Review “Whois” records to ensure domain registration details are accurate

Monitor Website Performance

Use analytics tools like Google Analytics to track visitor behavior, popular pages and bounce rates. Monthly website maintenance reviews can help you understand what’s working and where improvements are needed.

Here are some tips to help monitor website performance:

• Use a combination of tools and real-time data
• Set alerts and notifications for website issues or downtimes
• Perform regular analysis of user behavior

Keep Software and Plugins Updated

If your website runs on platforms like WordPress or Shopify, regularly update themes, plugins and the core software. This enhances security and ensures compatibility with new features.

Here are some tips to help keep software and plugins updated:

• Enable automatic updates whenever possible
• Check for and install updates regularly from official sources
• Test updates in a staging environment

Optimize for Local SEO

Update your local keywords, ensure your Google My Business profile is current and add new local events or partnerships. This helps your Philadelphia-based business rank higher in local searches.

Here are some tips to help improve Local SEO (Search Engine Optimization):

• Claim and optimize your Google Business Profile
• Ensure NAP (Business Name, Address and Phone Number) consistency
• Encourage and manage customer reviews

Review and Improve Calls to Action (CTAs)

Evaluate your CTAs to ensure they’re clear and compelling. Test different phrases or placements to see what resonates best with your visitors and captures leads.

Here are some tips to help improve CTAs (Calls to Action):

• Highlight the value of products or services and create a sense of urgency
• Be clear and concise with action-oriented language
• Personalize the CTA with customizable and targeted pop-ups

Backup Your Website

Regular backups before conducting monthly website maintenance help protect your site from data loss. Schedule monthly backups and store them securely.

Here are some tips to help backup your website design and data:

• Establish a backup schedule based on your monthly website maintenance
• Choose a backup method with your plugins or hosting control panel
• Know how to access and restore your backup files

Engage on Social Media and Create Backlinks

Integrate your social media updates into your website and vice versa. Share new blog posts or promotions to drive traffic and increase engagement.

Here are some tips to help with social media backlinking:

• Create shareable content to promote across platforms
• Engage with your audience in relevant online groups and communities
• Be a guest on podcasts or blogs

Conclusion

Maintaining your website doesn’t have to be overwhelming. By dedicating a small amount of time each month to monthly website maintenance, you can ensure your site remains current, engaging and effective in targeting new customers. Staying proactive online reflects positively on your business and helps improve your online visibility in Philadelphia.

Contact us online or call 323-848-4465 and to setup a monthly website maintenance plan that will keep your site running like a well-oiled machine.