Your logo is the brand identity of your business, and it’s one of the most influential branding elements that you should put forth effort into, and utilize to your advantage. It’s what will come to mind for consumers when they think of your company. Consider it the way you would do when preparing for your driver’s license photo. You make an effort to ensure that you look good because that photo will be on your ID and attached to your identity for years to come. In that same vein, your company’s logo will be attached to your brand’s identity for years to come, and should be given special attention and consideration.
The K.I.S.S. Principal
A logo design should be three things: simple, recognizable, and memorable. Keeping your customers in mind when creating your logo is tantamount to your company’s success, and your logo should get your message across quickly and efficiently. The end goal for every business is to attract and retain customers, as well as to generate more profit. A well thought out logo that catches the eye of your target audience is a key element in enticing people to give you their business.
The Good, The Bad, And The Ugly
When working on your logo with a top notch design firm, such as POP THE PIXEL, think of some of the best and worst of the bunch when deciding on what direction to take. Apple is a great example of a classic, simple, and efficient logo that has an immediate positive connotation for consumers. It’s synonymous with cutting edge technology, and beautiful designs.
A bad logo, on the other hand, embodies all of the things that have the potential to turn customers off from what you’re selling. If your logo uses a complicated font that’s difficult to read, you’re off to a bad start. If your logo uses too many loud colors that don’t blend well together, you’re not moving in the right direction. And lastly, if your logo is too busy, meaning multiple font styles, colors, and design elements, you’ll most likely turn potential customers away. These things give off the impression that you either don’t know what you’re doing or what you’re trying to convey, and/or you’re trying too hard to attract people. Much like in the dating world, being true to yourself is what will attract the right people. Less is more.
Change Can Be Scary
The one thing that scares the living hell out of most humans is change. It can be uncomfortable, bring about mixed emotions from your past, and cause fear about your future. The same can be said about a company deciding to change its logo.
If your customers are pleased with, and have grown accustomed to, your logo, a change to that brand identity can be jarring for some. Whatever your reasons may be for updating a logo you may already have in place, make sure that you’re keeping the needs of your loyal customers in mind, as well as staying consistent in your brand’s messaging.
Take a look through this list of the best and worst logo designs of 2015, and pay close attention to what made the redesigns work or fail in the eyes of consumers.
We at POP THE PIXEL have created some dynamic, memorable, and forward thinking logos for brands nationwide.
Are you shopping for a logo creator in Los Angeles? If so, give us a call at 323-848-4465 or send us an email for a free consultation on how we can help shape your company’s brand identity to maximize your success!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.