We’ve all seen how a well-crafted logo design can carry your brand through decades of success. Just think of how long GE, Coca Cola, and Nike have stood tall behind their instantly recognizable designs. Within that realm, let’s take a closer look at the world of ambigrams, as well as logos with double meanings. Learn how these clever designs play a unique part within the wonderful world of logo design. Ready? Set? Go!
Back & Forth
An ambigram is, according to digitalsynopsis.com, “a typographical design or symbol consisting of text modified in such a way that it can be read in different orientations – inverted, rotated, mirror-image, etc.” An awesome example of this is the logo for Sun Microsystems, which reads ‘SUN’ from any direction you look at it. Or, the logo for French clothing manufacturer ‘NEW MAN,’ which was designed by famed Franco American designer, Raymond Loewy.
While ambigrams are used heavily in the logo world, they’re also popular in tattoo designs. They’re also popular in calligraphy, and music album covers, just to name a few. Designing a logo to represent your brand via an ambigram could be the factor that sets you apart from your competition and, due to its unique nature, can stand the test of time. Check out these well-designed ambigram logos.
How about logos with double, or hidden, meanings? This is another great tool for catching a consumer’s eye. One of the coolest examples of this in recent memory is the Toyota logo. At first glance, the ’T’ seemingly stands for ‘Toyota.’ But upon taking a closer look, you’ll find that the entire word is spelled out within the ’T.’ Very smart. Very interesting use of design. Very unique.
Logos with double meanings are a great way to set yourself apart from your competition. It shows that you’re not only creative and think outside of the box, but that you’re also forward thinking, and invest time into the details of your brand, something that a potential consumer will appreciate. They’re also a great way to use white or negative space to your advantage. Check out these famous logos with hidden meanings.
At POP THE PIXEL, we’re not just pros at website design in Los Angeles, CA, but also at creating distinctive logos that highlight the strengths and unique nature of your brand. We’ve even used the hidden meaning approach to some of the logos we’ve created, which you can browse throughout our website, or, on our Instagram page. If you’re ready to spice things up a bit for your business, contact us for your free consultation and let’s do this!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.