Just like good packaging design should distinguish within 5 seconds the product it contains, so too should the webpage of your company make clear within the same time frame the services you offer. Here are a few things to be mindful of when deciding whether or not your website needs a facelift. Or, at the very least, a little injection.
Communication Is Key
Would the average consumer be able to tell what you do, why you do it, and who you’re trying to do it for? Your website may be bogged down with unnecessary words, graphics, and images if not. Long winded content can be the death of generating new business. The same goes for using big words, and/or terminology, that may not exactly be mainstream.
According to an article on impactbnd.com, “hook the audience quickly with brevity, simplicity, and easy to read text.” People don’t like feeling stupid, nor do they want to browse websites with a dictionary in hand. As for graphics and images, sometimes less is more. Don’t be afraid of white space on your website. There’s no need to fill up every corner with pictures and words. White space is actually a creative tool used in design to make breaks in your page, and increase readability. When choosing your graphics and images, make sure that they are in line with the overall vibe of your company, and what you offer. Authenticity should never be overlooked.
Are You Being Socially Awkward?
How’s the traffic to your website? Are people engaging with it? Do you have links and social media share buttons for people to engage with? Social media share buttons are a great way to get your potential consumers, and established clients, to help spread the word about you. They’re those little buttons you see of the Twitter, Instagram, Facebook or Yelp icons, for example, that allows people to share what they’ve just seen.
Generally speaking, we don’t like being told what to do so, share icons are a great way to gently nudge people subliminally to help spread the word about the services you offer. Embedding these share icons is a great tool for the continued success of your website.
Scrolling With The Homies
How quickly can someone access your website from their phone? What do you think they’d be looking for, and could they easily navigate your mobile site to find it? If not, it’s time to update your scrolling capabilities.
It’s been proven that an overwhelming percentage of mobile users will get frustrated with a slow moving, difficult to navigate mobile site, and will simply move on to another company or brand for their needs. Don’t fall into this trap. Check out this list of the top five best mobile website examples to get an idea of what it takes to keep your site scrollable.
We don’t like to brag, but, we’re experts in this stuff, and can help you revamp your website for maximum efficiency and profitability. If you want that nip/tuck for your website design in Los Angeles, CA, contact POP THE PIXEL for your free consultation!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.