No matter what you’ve heard before, how your package looks does matter. Whether you’re marketing a health food product, hair care line, or Vodka coconut water, the package design that your product comes in is a crucial part of its success. Enter, packaging design.
Communication Is Key
Most products require packaging of some sort, and it doesn’t have to be solely for the purpose of storage and sale. The graphic design, logo placement, and colors, for example, are all various elements that can be used to speak directly to the consumer.
When thinking of package design for your product, you should ask yourself, who am I trying to reach, and what message am I trying to convey? This is the first step in setting yourself apart and setting yourself up for success.
Let’s hone in on a specific market and example. According to the Food Marketing Institute, “the average supermarket in the USA holds around 40,000 different items.” How are you supposed to ensure that your item stands out with so many other options surrounding your product?
Keep It Simple
A great package design by a graphic designer who knows how to capture attention, you know, someone like POP THE PIXEL, is a strong part of that equation. Keeping your design simple is actually one of the best ways to stand out. Will a consumer know what the product is for, and what brand its from, by glancing at the package for a few seconds? If the answer is ‘no,’ then you may want to approach your package design from a different angle.
Just because you design something using pretty colors, and edgy graphics, doesn’t mean it’ll help sell your product. If the colors and design have nothing to do with what you’re actually selling, you’ll hurt your chances of making that sale.
Be Honest With Yourself
It goes without saying that you want to showcase your product in the most perfect way possible. However, this quest for perfection may lead some to present their product in a less than realistic way. Have you ever seen a food packaging design that made the product look really appealing, but when you actually got home and opened it up, it was pretty disappointing? That’s the feeling you want to avoid giving your consumers. Be honest in your design about what you’re selling. Be authentic in your approach to what you’re selling as well.
If everyone in your market is using a specific font or graphic to appeal to consumers, switch it up a bit. Or, make tweaks to your design, and to the practicality of your packaging, to be different. A great example of that is Heinz ketchup. They literally just turned their bottle upside down and watched their sales soar. The point is that you don’t always have to make sweeping changes to stand out from the crowd.
POP THE PIXEL has your back. With years of experience in helping companies brand themselves and what they’re selling in a unique and honest way, PTP can help you stand out from the crowd, while always maintaining the integrity of your brand.
Are you shopping for graphic design, logo design, or just general brand strategy advice and creative consulting, and need someone located in Los Angeles to guide you through the steps? If so, give us a call at 323-848-4465 or send us an email for a free consultation about how POP THE PIXEL may be a good resource to have in your pocket!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.